This Is Private Stock
Private Stock represents the highest quality of materials, the most personally crafted instruments, and the greatest level of customization available from PRS. Whether you choose a Limited Edition instrument or a Built to Order guitar, every Private Stock is conceived and built with a "one-off" mentality. Through this program, we strive to deliver heirloom-quality, musical instruments.

There's something magic about guitars because they are simultaneously musical instruments, pieces of art, tools to joyfully spend time with, and treasured possessions. The goal of Private Stock is not only to create the most beautiful and best-playing guitar money can buy, but the best sounding. If you decide on a Private Stock guitar, we will give everything we have to make it the best instrument you’ve ever experienced.

A Fender Custom Shop instrument is extraordinary. You know it when you play one—it’s definitely more than the sum of its parts. It’s filled with intangible, electrifying elements that add a new dimension to your playing experience. It’s as if the instrument itself is imbued with history, alive with the spirit of the place where it was built and the devotion of those who crafted it.

The Custom Shop is home to Fender’s most skilled and talented builders. It’s a bustling, noisy and creatively volcanic place that re-earns its nickname—the Dream Factory—every day. Custom Shop builders are completely dedicated to their art—part craftsman, part artist, part music fan and, more often than not, part mad scientist. They’re the best at what they do, and they pour all of their passion, hard-earned knowledge and skill into every instrument they build. It’s no ordinary place, and the creations that come from it are no ordinary instruments. Welcome to the Fender Custom Shop.

MARTIN CUSTOM SHOP | You have an image in your head. Maybe it’s more like a dream. It’s the perfect guitar, and you know how it should look, sound, and feel. Now what? Give it to the Martin Custom Shop. Our specialty is building the guitars you’ve designed in your mind. Our band of luthiers, craftspeople, and artisans in Nazareth, Pa., have the expertise and experience to create everything from the subtle to the spectacular. We’ve made guitars for music’s most influential players, for dealers looking for something special, and for collectors who want a unique Martin. Bring us your dream, and we’ll build it.

The Taylor Custom Program is designed to bring a truly unique instrument to life. With Taylor’s full range of model options, tonewoods, body shapes, aesthetic details and design features at your disposal, we work to select specifications that match any playing styles and musical sensibilities, producing a one-of-a-kind heirloom-quality instrument

The ESP Custom Shop represents our highest level of hand-made quality. A custom ESP can be anything from a personalized version of an existing ESP model, or a completely new and totally unique instrument that represents the guitar or bass of your dreams. The luthiers in the ESP Custom Shop are among the finest in the world, with a passion for detail that blends the highest performance with the best artistic craftsmanship in musical instrument design.

The Fender Stratocaster is probably the most iconic guitar ever produced and the Fender Custom Shop '61 Stratocaster is a fitting addition to this ...

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